As Syracuse Orange fans, we’re far from experts on when #BRAND goes right. But we certainly know when #BRAND goes wrong. Or at least when it is overkill.
So might be the case with our Friday evening opponent, the Western Michigan Broncos.
You’ll recall that when P.J. Fleck was in charge, #RowTheBoat was a thing — a thing he took with him to Minnesota (and evolved into #RowTheGoph?) because he’d actually registered the slogan to himself. Smart business man, that Fleck...
So now, to avoid ever losing a hashtag again, it seems Western Michigan is just going to use all of them, all of the time.