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On July 1, 2021, the college sports landscape changed with the introduction of name, image, likeness legislation. Collegiate athletes can now profit off of their name and brand, without restriction from their schools.
Athletes across the country signed deals, including Syracuse guard Buddy Boeheim who made history as the first collegiate athlete to sell merchandise featuring his name and the university trademark. Buddy teamed up with The Players Trunk to sell “Buddy Buckets” T-shirts that featured Syracuse’s trademark block S.