The format of this article is inspired by the 1996 ‘Hello World’ Nike commercial featuring Tiger Woods.
Hello World.
There is a market for women’s sports.
Hello World.
There are roadblocks trying to prevent women’s sports from reaching its full potential.
Hello World.
Women’s sports are growing and no glass ceiling can stop it.
There is clearly a large disconnect between the potential size of the current women’s sports market versus the treatment it receives from the media as well as its own governing institutions.