There was a time when 'doing a Swansea' was not a reference to the revolutionary move of becoming the first Premier League club to appoint an American manager. There was a time, not too long ago, when 'doing a Swansea' seemed the objective for getting on for 30 or 40 clubs in the English league system, those who were not the superpowers, but dreamed of establishing themselves in the top flight on a comparatively small budget.
'Doing a Swansea' has not yet joined 'doing a Bolton' or 'doing a Charlton' as an anachronism, just as Swansea are a long way from joining Bolton and Charlton, former role models who have now turned into the epitomes of how not to do things, in League One.