Boss Tony Mowbray has reassured fans that Sunderland are scouring the market to add striker depth to the squad following Sunday's 2-1 Championship loss to newly-promoted Ipswich Town.
The Wearsiders enjoyed ample possession and territory throughout, but failed to create enough clear-cut chances.
Midfielder Dan Neil's late goal was their only reward, as Ipswich struck twice to take the points.
"The club are trying really hard," Mowbray told BBC Radio Newcastle.
"We're putting bids in for players, but to find strikers worldwide is really difficult at the moment as some of the huge Premier League clubs are finding.