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Greg Clarke believes Sunderland boss David Moyes' comments to a female reporter were "regrettable, distasteful and showed a complete lack of respect."
Clarke's strong rebuke for Moyes comes on the same day Sunderland issued a statement to say they were backing the Scot but agreed that his suggestion he might slap BBC reporter Vicki Sparks was "wholly unacceptable''.
Moyes' exchange with Sparks took place after Sunderland's 0-0 draw with Burnley on March 18 but only came to light on Monday when video footage of their post-match interview emerged.