BURNLEY, England -- Before J.J. and Kealia Watt could spread the gospel of Burnley across the United States, they first had to learn its story.
They heard how it's a centuries-old mill town; the Queen Street Mill, for example, which sits in a suburb on the town's northern edge, is the last of its kind in the world. It's a relic of the Industrial Revolution and represents the town and its namesake football club: tough, gritty and longstanding.
Many of today's Burnley fans are the descendants of those hard-working mill workers who, until the industry began to fade away in the 1970s, pulled arduous 12-hour shifts and spent their Saturdays watching their local team at Turf Moor.