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Who's Spending Big Dollars in the Sun Belt?

Related Topics: Rodeo, Sun Belt Conference

The USA TODAY staff tabulated their yearly NCAA Finances Report, revealing who among the Sun Belt is paying to play, and who's not.

New Flash: college sports programs are expensive. But if you want to throw your cowboy hat into the rodeo, you got to pony up. And if you haven't signed an enormous deal with ESPN, Nike, Under Armor or Adidas, you're likely ponying with somebody else's money.

Of the 231 athletic programs featured in the USA TODAY financial report, 220 required a subsidy to help pay the bills. What does that mean?