Now, more than ever before, brand value is important in football.
Not only does a football team have to be performing well on the pitch, but off it too as they look to increase their exposure around the globe.
But how valuable are clubs as brands? Thankfully, Brand Finance have got it all worked out.
They use the ‘Royalty Relief’ methodology, which ‘determines the value a company would be willing to pay to license its brand as if it did not own it’.