New Stoke boss Paul Lambert regards the club's remaining Premier League fixtures this season as "15 cup finals".
The Potters head into Saturday's home clash against Huddersfield, their first match with Lambert in charge, lying 18th in the table, a point adrift of safety.
They have lost six of their previous eight league games, won five out of 23 all season and conceded 50 goals, more than any other club in the division.
Lambert, appointed as successor to the sacked Mark Hughes on Monday, said: "It's like 15 cup finals, and I think there's a number of teams who will be saying the same.