By Shehnaz Khan
BBC News, West Midlands
Stoke City FC have announced that its retail outlet in the city centre will be closing for commercial reasons.
The club's store in the Potteries Centre, Hanley, will cease trading in March after more than 15 years.
Chief operating officer, Simon King, said the "vast majority" of the club's retail trade took place at the bet365 stadium and online.
In a post on the club's website, he said it made "commercial sense" to focus on these outlets going forwards.
"We apologise for any inconvenience caused to those who prefer to shop for their Stoke City merchandise within the city centre store," he added.