Birthday boy Josh Bowler snatched a late winner with his third goal in as many games to earn Blackpool victory at Stoke.
The 23-year-old midfielder exchanged passes with Jerry Yates before firing past Jack Bonham four minutes from time.
It was a rare moment of magic in a dour game, with Josh Maja hitting the post for Stoke in the first half.
But the Potters, who have now failed to win in their past five Championship games, were unable to find a way through.
Blackpool had the better opportunities in the first half, with Gary Madine going close on several occasions and also setting up Bowler for a chance that was kept out by Bonham.