Go Hard or Go Home is the name of a new sports-themed BBC Three reality show, but it could also be Erik ten Hag's motto as he looks to win more trophies with Manchester United.
After winning the Carabao Cup on Sunday, Ten Hag turns his attention to the FA Cup next, with his side hosting West Ham in the fifth round on Wednesday.
BBC Sport's football expert Chris Sutton expects United to be hungry for more success, saying: "Ten Hag seems to go hard in every competition he plays in.
"I really like that approach of trying to win as much as possible.