On March 15, 2017, Major League Baseball and the MLB Players Association signed an agreement with parent company Loot Crate in the creation of Sports Crate to become the exclusive licensed subscription box of the MLB. As a part of this agreement, the St. Louis Cardinals will participate and will have their own dedicated set of crates available.
Loot Crate was founded in 2012 and partners with industry partners in movies, video games, comics and general pop culture to deliver merchandise to fans through monthly subscription boxes. Their services are in massive demand as the company was recently ranked as the number-one fastest-growing privately-owned company by Inc.