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Media Views: TV networks flock to the Cardinals

The television networks again are flocking to the Cardinals.

The Redbirds long have been a darling of the national sports TV executives, as the telecasters that carry Major League games nationwide — ESPN and Fox — usually show them the maximum number of times they are allowed to do so under their contracts, something that’s expected again this season.

“They’re easily one of our ‘A teams’ as we go and craft our overall schedule,” said Dan Ochs, director of content, strategy and acquisitions for ESPN. “They’ve got a few things going for them from our perspective that sometimes translate to viewership.