You, the sports fans, again can have a voice on local radio.
KMOX newcomer Matt Pauley has reinstated a key element that helped mold the station's lofty status in broadcasting history, putting callers on the air to interact with the host. Legendary KMOX (1120 AM) general manager Robert Hyland is credited with founding the call-in format, with "At Your Service" and "Open Line" programming in the 1960s. It was social media before there was social media.
But in recent years it has been more of a "Closed Line" approach, as interactions with listeners have been few. That path is followed at other stations in the market, on which jabber from the hosts and their guests also is the preferred method.