For decades, Fox Sports Midwest has wanted you to watch its telecasts of St. Louis pro and college sports teams. Now it wants to be your bookie, too.
FSM parent company Sinclair Broadcasting has struck a deal with casino operator Bally’s Corporation in which Fox Sports Midwest and most of the 20 other regional sports networks it owns nationwide will be renamed, expected to be called “Bally Sports” or something similar. The switch is likely to take place early next year but it is not clear if the outlets would continue to be sub-branded locally, such as “Bally Sports Midwest” in this region.