A screenshot of the Wednesday, April 11, 2018, game between the Milwaukee Brewers and the St. Louis Cardinals, which was broadcast on Facebook. The broadcast occasionally featured Facebook users' comments on the screen, including this one from Jeff Glaspie: "Live baseball on Facebook makes me a very unproductive attorney …" Comments from Facebook users are on the right, and viewers were also able to react to the play live by using the emoji buttons along the bottom of the screen. (Screen shot from Facebook streaming)
Facebook provides a counter on the screen that shows the audience size, and last week a Mets-Phillies contest reportedly averaged only about 75,000 viewers despite it pitting teams from the nation’s largest and fourth-biggest markets.