JUPITER, Fla. • As if there was any question about what business Cardinals outfielder Jose Martinez would enter as a side project, it’s right there in his nickname.
On Wednesday evening, after the Cardinals’ spring game against Miami, Martinez will host a tasting and signing event at the coffee shop located nearest the ballpark, Crux. Long a haunt of baseball writers and John Brebbia, Crux will have some of the Primos Coffee that carries Martinez’s name and signature – and not since salsa showed up on Schnuck’s shelves has there a Cardinals product roll out like this.