First, let me apologize.
I know that’s a terrible way to begin an article. I was taught that if you begin any form of communication with “I’m sorry you have to read this” you’re giving your audience a reason to check out. That’s normally a bad thing for a communicator to do.
It’s necessary here though because I’m going to give you bad news today and I am truly sorry that I’m going to do that.
For the last month, I’ve tried to write more optimistically about the Cardinals. I’ve done this because there is a lot of negativity floating around the ballclub.