Cards draw record rating
Cardinals telecasts on Fox Sports Midwest this season were seen in an average of 10 percent of the homes in the St. Louis market with a television, Nielsen reports, making it that outlet’s best year for showing Redbirds games. The previous mark was 9.5, set in 2010.
But it doesn’t equal the ratings the Redbirds drew when they used to appear on over-the-air TV before going exclusive to FSM in 2011. KPLR (Channel 11) had a 12.9 rating for Cards games in 2005 and a 13.4 figure the next season.