The St. Louis Cardinals are getting all kinds of coverage in a national publication, but not necessarily the good kind.
In a post on Twitter from earlier Tuesday, now deleted, the Cardinals promotion said: "You love baseball, she loves jewelry. On May 17, it's a win-win."
The post aimed to promote the Redbirds' 1967 World Series ring giveaway.
This gender demarcation did not engender any warm feelings from Sports Illustrated's "Extra Mustard" online feature, which quickly retorted with:
"The Cardinals sent out a sexist tweet about a World Series ring giveaway."
SI writer Jon Tayler said the tweet was "awash in some impressively casual sexism.