His "Shannon-isms" are legend — a gift that keeps giving, year after year — as reliable as Clydesdales pulling red Budweiser wagons on opening day or fireworks on the Fourth of July.
Consider a few of these famous Shannon turns-of-phrase:
On Saturday, the 78-year-old former Cardinal and longtime KMOX (1120 AM) sportscaster added to his growing list of apparent on-air stumbles in a promotion for Explore St. Louis, which promotes the region its businesses and attractions.
In comments broadcast on the Cardinals Radio Network, Shannon said the Explore St.