The Cardinals' recent climb in the standings can be attributed in part to the improved play of a defense that will remain under a microscope all year.
Perhaps the same level of scrutiny should be applied to the team's official Twitter account.
The club hired a quality control coach this offseason.
Maybe a social media common-sense coach should be considered as well.
If you haven't heard, someone with the keys to the Cardinals' Twitter account stepped in it Tuesday, when the promotion of an upcoming giveaway flopped.
An attempt to draw attention to the giveaway of replica 1967 World Series championship mystery rings before a May 17 game against the Boston Red Sox instead resulted in a significant amount of online backlash, claims of sexism and headlines on local and national websites alike.