The St. Louis Blues are quite clever at using technology to enhance the fan experience and be a marketing tool. Their latest venture is the best example.
The Blues announced, via their team website, they are launching a new augmented reality experience called This Bar Bleeds Blue. It will be a new way for fans to experience both their local establishments and Blues related media.
The good part of this new feature is, at least from what can be gleaned from the press release, is it will not require you to be there during a game or at one certain bar at a certain time.