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Beyond the Brand: NCAA Women’s Basketball fights for equality

For an athlete, there is nothing like walking into a warehouse-sized weight room filled with rows of newly-equipped barbells, benches, squat racks, plates and dumbbells. Likewise, there is nothing like the smell of fresh buffet-style food, lined up ready to fuel them for their practices and matchups. To top it all off, the sight of new “March Madness” gear, soap, hair products, Lysol wipes and deodorant lying across their hotel beds just adds to the excitement of the NCAA tournament during a pandemic.

“March Madness” is a college basketball athlete’s dream, making them feel like there are no problems in the world – of course, other than the sexism within the whole ordeal.