Zepp Labs’ aggressive approach has led them to considerable headway within the sports technology sector. This year alone they have formed partnerships with SportsBoard and Milos Raonic, which augments their swing performance data and tennis products, respectively. Each of these initiatives strategically building off from work done thus far.
Fast forward from the projections offered during CES 2015, and Zepp Labs is following its own advice through now delving into the softball arena and additional support from coaches.
Softball, in its own right, possesses a passionate community that tends to get overlooked by sporting goods manufacturers, but one that Zepp has grown to appreciate, especially as a ripe target for continued growth.