Optical provider Zenni has announced its esports expansion with a series of partnerships across multiple esports titles.
The expansion sees the company renew its partnership with Golden Guardians, in addition to welcoming Houston Outlaws and Pittsburgh Knights as partners.
Zenni will operate in tandem with its three partners to produce content designed “to benefit the entire gaming community” and promote eye health education such as the technology inherent in its blue light blocking lens line, Blokz. Moreover, the company will debut its gaming-dedicated social media platforms to highlight events, giveaways, limited-edition collaborative products, and other goods pertaining to its partners.