Zebra Technologies has renewed its player-tracking deal with the NFL through the 2022 Super Bowl and is now eyeing an expansion into NCAA football and other pro sports.
The maker of player-tracking technology has been working with the NFL since 2014 to power the league’s Next Gen Stats. In its initial five-year deal with the league, which concluded after last season’s Super Bowl, Zebra saw its RFID chips embedded in every uniformed player’s shoulder pads and the game ball.
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Its chip receivers are now installed in all 31 NFL stadiums, with all six international NFL games being added this season: two at the new Tottenham Stadium in London, two at Wembley Stadium in London, one in Mexico City at Estadio Azteca, and a preseason game at Investors Group Field in Winnipeg, Canada.