Rookie driver Justin Haley took to the circuit for his GMS Racing team this past weekend at Martinsville Speedway with the backing of an innovative sponsor during the Texas Roadhouse 200, a NASCAR Truck Series race.
Zeality, a company that provides cloud-based technology for immersive content like augmented reality, virtual reality and 360-degree photo and video, partnered with the 18-year-old Haley for multiple races, according to GMS Racing. Zeality can provide drivers like Haley an opportunity to create a range of immersive content for fans.
During Friday’s practice and Saturday’s race in which he finished 11th, Haley drove his car with a brand-new look: a pink-and-black paint scheme with Zeality branding.