Kuwaiti mobile telecommunications company Zain Group has launched Zain Esports, a brand that will host a range of competitive gaming tournaments in the Middle East.
The brand will begin its esports endeavours by hosting a FIFA 21 tournament in collaboration with publisher EA Sports.
The qualification stages for the FIFA 21 Middle East Challenge began on December 1st, with the finals of the competition taking place from December 15th-16th. Finalists will have the chance to compete for a share of $6,000 (£4,450) in prize money and a year’s supply of Zain broadband.