As promised last month, YouTube TV is today launching the MLB Network on its streaming TV service, and with it, comes the announcement of an expanded promotional partnership with Major League Baseball. YouTube TV will again serve as the “presenting” sponsor of the World Series for two more years, and will debut a season-long sponsorship as well.
In addition, YouTube TV subscribers will be able to add the premium service MLB.tv to their channel selection on the TV service for a fee.
YouTube TV had partnered with MLB on the 2017 World Series for a sponsorship that included national TV spots – including ads that featured live footage – plus on-air callouts on FOX, the incorporation of MLB players in promotional efforts, and more.