The Red Sox and Dodgers meeting up this October might not be unexpected considering the two teams’ baseball success in recent years. But this year’s World Series is offering fans something new: augmented reality ads.
YouTube TV debuted two AR TV ads during Tuesday night’s Game 1 of the World Series on FOX. Those ads aired once before the start of the game and once more during the middle of the seventh inning as part of YouTube TV’s sponsorship of the 2018 World Series.
Augmented reality was used to show a large virtual video screen above the Green Monster seats at Fenway Park, appearing as if it was a physical part of the ballpark.