YouTube TV announced this morning it will become the first-ever presenting sponsor of the 2018 NBA Finals as the result of a multi-year partnership focused on raising consumer awareness of YouTube’s streaming TV service. In addition to becoming the presenting sponsor of the NBA Finals, the deal will also see YouTube TV becoming the presenting sponsor of the Women’s National Basketball Association (WNBA) Finals and the NBA’s minor league, the NBA G League.
The deal is now one of many YouTube TV has forged in recent weeks. It has also partnered with the Los Angeles Football Club, Seattle Sounders FC, and most notably, the MLB, on similar promotional efforts.