Remember the player your favorite team couldn’t purchase and ended up paying for it?
That is what happened to Google when Amazon snatched Twitch from underneath them. Twitch is the world’s most popular video platform for gamers. That title put their 2014 purchase price just short of one billion dollars.
The four year old company is the reason Youtube is not the lead video game streaming site.
And so if you cannot have them, you find a way to beat them.
Google will attempt to do so with the launch of Youtube Gaming this summer, a video site and app announced last week.