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Young Entrepreneur Turns Life-Threatening Injury Into Fitness Startup

Like many high school aged boys during that all-important time of physical maturation and quest for social acceptance, Patrick Whaley sought to up his athletic prowess and personal appeal.

His solution: stuff his backpack with heavy textbooks and repetitively do shoulder shrugs on his way up and down the hallways on his way to class.

“What I realized is that all I did was give me poor posture and a sore back,” said Whaley. “So over time I started thinking, ‘Well why not design something that I could use to bulk up my muscles throughout the workday?