British polling and data company YouGov has enhanced its Global Fan Profiles tool so properties, sponsors and rights holders can track fan sentiment and attitudes in esports.
The new YouGov Global Fan Profiles gives a view of fanbases around the world, providing data across 200 leagues, 50 events, 45+ game titles and 2,000 teams in sport and esports. Subscribers can create side-by-side comparisons of individual game titles, leagues, events, tournaments, and team fanbases.
It is designed to help properties, sponsors and rights holders identify the size of their fanbases, who their fans are, how fans consume content and how they align with the thousands of brands and audience trends YouGov tracks.