Disclaimer: This is a sponsored piece written by Nicole Pike, Global Sector Head of Esports & Gaming at polling company YouGov.
For brands, identifying the opportunities to engage and connect with esports fans requires leveraging the right touchpoints. Esports’ rapid growth over the last decade means audiences around the world have differing and unique characteristics — even an individual game’s following can vary from country to country.
This presents a challenge for brands looking to tap into esports in a meaningful and responsible way. How big is the fanbase you’re reaching with your partnership, and who exactly are those fans?