Market research and data analytics firm YouGov has hired Nicole Pike as its Global Sector Head of Esports and Gaming.
Pike joins YouGov following a 13-year tenure at Nielsen, another data and measurement firm.
According to a report from Research Live, Pike will be based in the United States and lead YouGov’s analytics in both esports and gaming as the firm looks to increase its activity in the industries.
Throughout her time at Nielsen, Pike has occupied several roles – all of which centred around games. Having joined as an Associate Manager for Custom Games Research in 2007, she rose through the ranks to become the Managing Director of Nielsen Esports in January 2018.