Dubai-based esports organisation YaLLa Esports has announced partnerships with Kuwait-based esports organisation Zain Esports and Saudi video game retailer Tokyo Games.
According to the release, YaLLa Esports will work with Zain Esports and Tokyo Games to unlock the potential of MENA regional talent, including players, casters, analysts, and commentators.
Specifically, YaLLa Esports and Zain Esports will join forces across multiple campaigns and events. Moreover, both entities will roll out a series of regional esports tournaments, activations, and live shows. The deal will also include the sponsorship of YaLLa Esports’s professional teams and players.