Imagine if the sports venue you were in were transformed into a giant video game console, with your phone serving as a controller that enables you to unlock new levels of a mixed reality experience that runs alongside action on the video board and field.
Xperiel, founded by a set of brothers who previously worked as Google engineers, has been rapidly expanding its suite of augmented reality products for the sports industry since announcing a $7 million funding round that included backing from early Google investor Ram Shriram, the Los Angeles Dodgers and Major League Baseball in August 2016.