The Women’s Tennis Association (WTA) has teamed up with social marketing platform Opendorse to build player brands through social media.
The partnership represents the first time a centralized social media exchange platform has been used in women’s professional tennis. More than 3,200 athletes across the NFLPA, PGA Tour, New Jersey Devils, Clemson Athletics and Nebraska Athletics already use Opendorse for promotion.
The platform, backed in part by Chicago Bears cornerback Prince Amukamara, has helped to connect athletes with major brands, including Coca-Cola and Courtyard Marriott.