The Opening Ceremony in Rio is now just three days away, and NBC is still making announcements about their already expansive coverage. Rio 2016 will not only be more digital than ever, it will also be NBC’s biggest push across social media platforms.
NBC just announced their plan for a massive range of social media coverage throughout the Games of the XXXI Olympiad. We already covered their Buzzfeed partnership, which will feature a ton of Snapchat coverage. And last week we dove into NBC’s newest partnership with Facebook.
They didn’t waste much time getting started with their huge social media campaign for Rio.