The New Jersey Devils are partnering with William Hill, a major international sportsbook. The multi-year deal will be highlighted by the creation of a lounge space within Prudential Center where fans can hang out while making bets through William Hill’s online platform using their phones.
The William Hill Sports Lounge isn’t designed to be a sportsbook, but instead just a gathering space. However, since the Supreme Court lifted the prohibition on sports gambling in the U.S., and since New Jersey in particular legalized sports betting, William Hill has opened sportsbooks in Atlantic City and the Monmouth Park racecourse.