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Will Big Data Get Fans Off the Couch and Into the Stadium?

This is a guest post by the Northwestern University School of Professional Studies from their Beyond 339 Blog.

It’s no secret that analytics are everywhere. We can now measure everything, from exabytes of organizational “big data” to smaller, personal information like your heart rate during a run. And when this data is collected, deciphered, and used to create actionable items, the possibilities, both for businesses and individuals, are virtually endless.

One area tailor-made for analytics is the sports industry. In a world where phrases like “America’s pastime” are thrown around and “the will to win” is revered as an intangible you can’t put a number on, stats lovers with PhDs in analytics are becoming more and more essential to sports franchises.