NEW YORK — To provide an example of how Toshiba uses audience measurement technology and facial images to generate advertisements at venues — Staples Center among them — a company executive looked out into the lower lobby of The Times Center.
“What we’re doing is taking a picture of the audience right now,” Toshiba’s Chief Marketing Executive, Bill Melo, said of how the technology works at other venues. “There are 35 people in here — 18 women. And that’s it. We don’t know who you are. We don’t know that you went from here to someplace else in the building.