This past Sunday, when players across the NFL wore cleats dedicated to an individual cause they supported for the “My Cause My Cleats” campaign, Denver Broncos long snapper Casey Kreiter took a slightly different approach to his own shoes.
Instead of advertising his chosen cause in a fancy design, he simply had QR codes affixed to the shoes that link to special video messages for the kids at Children’s Hospital Colorado and the University of Iowa Stead Family Children’s Hospital.
Happy to represent @CMNHospitals tomorrow and STEM education. Scan the QR codes for a personalized message to my heroes at @UIchildrens and @ChildrensColo #ForTheKids #TackleSTEM #IowaWave #MyCauseMyCleats @ColoTechAsn pic.