Considering he markets an NBA franchise in the midst of its third straight NBA Finals appearance and includes global icon LeBron James, Michael Conley — the Cleveland Cavaliers’ vice president of digital — is rarely, if ever, short on material.
But the value digital marketing professionals like Conley drives by engaging with fans has become nearly as important to the franchise as the value James and his Cavaliers provide on the court.
Especially now.
With fans in Cleveland and around the world constantly seeking more information about the team — especially on their mobile devices — Conley and his digital team are always looking for ways to keep fans connected and engaged.