Super Bowl MVP Nick Foles threw for 373 yards and three touchdowns. Tom Brady in a loss threw for 505 yards and three touchdowns. And in the second half of Super Bowl LII, NBC used virtual 3D broadcast graphic enhancements of the two players to keep fans up to date with how they were doing.
NBC had six players from the New England Patriots and Philadelphia Eagles before the game do body scans before the game to make the experimental augmented reality appearances happen.
“It’s been done in Europe a little bit, but I have not seen it done here,” NBC executive producer Fred Gaudelli told Adweek.