Back to the Sports Tech Newsfeed

Why NBA Players Like Jaylen Brown Are Talking Tech At All-Star Weekend

NEW YORK — NBA All-Star Weekend in Los Angeles later this week will be filled with glitz and glamour, and also technology.

Not only is the NBA hosting its annual tech summit, but also the National Basketball Players Association is holding four player-only conferences with the tech world, according to National Basketball Players Inc. president Jordan Schlachter.

“We don’t have anybody coming to talk to our players for investment opportunities,” Schlachter said Tuesday at SportTechie’s State Of The Industry event at Barclays Center. “They’re non-solicitations in everything that we can do. But it’s making them understand the business.